Broadcast Campaigns That Don't Get Marked as Spam
Quality ratings, messaging limits, and the segmentation habits that keep your number healthy while you scale to millions of messages.
Team Wanity
Growth · Wanity.ai
Meta gives every WhatsApp number a quality rating based on how recipients react — blocks and reports lower it, replies raise it. Drop too low and your messaging limits shrink. The entire craft of broadcasting is keeping that rating green while scaling volume.
Segment or suffer
Sending everything to everyone is how ratings die. Segment by purchase history, engagement recency, and expressed interest. A festival offer to customers who bought last Diwali will see replies; the same message to a two-year-dormant list will see blocks.
Ramp volume gradually
New numbers start with low messaging tiers that expand with sustained quality. Plan launches accordingly: warm up with your most engaged segment first, watch the block rate, then widen. Wanity paces sends automatically to stay inside your current tier.
Make replying worthwhile
Replies boost quality and open the 24-hour service window. End campaigns with a genuine question or a tappable button — and have your AI agent ready to carry the conversation the moment someone answers.
